At Dog & Whistle, we’re building more than a pet wellness brand — we’re building a community that grows with your pup, not a transactional “buy-and-go” relationship. Every treat, every meal, every upcycled ingredient is part of a bigger mission: healthier dogs, less food waste, and a brand that actually listens to pet parents.

That’s exactly why we chose Wefunder for our next chapter.

🌱 Why Wefunder? Because our community deserves a seat at the table.

Instead of raising money behind closed doors, we wanted our earliest believers — dog parents, sustainability advocates, and folks who resonate with our “grow with your pup” energy — to have the chance to own a piece of what we’re building.

With Wefunder, everyday people can invest in early-stage startups side-by-side with experienced investors… securely and transparently.

🔒 How secure is Wefunder?

Wefunder gives investors several layers of protection:

• Two-Factor Authentication (2FA) for every investor

• Choose between SMS, Authenticator Apps, or a Security Key

• Strong account safeguards + encrypted financial info

And of course, investors should use strong passwords and watch for phishing — but Wefunder sets the bar high when it comes to keeping accounts safe.

⏳ “How long until I see a return?”

We like to be upfront with our community: Wefunder investments are long-term commitments.

Returns — if they happen — typically come around 7 years or more. That’s because early-stage companies grow over time, and investors usually see returns when a company:

• Gets acquired

• Goes public

• Has a future priced round where the SAFE converts

So investing in Dog & Whistle is really investing in the long haul — in a brand that wants to grow with you, your pup, and the community.

💰 “How do valuations work?”

Valuations aren’t pulled out of thin air — they’re shaped by:

• Market demand

• Our traction and growth

• The amount of capital in the startup ecosystem

• Comparable companies in pet wellness

And one of the biggest signals investors look at is:

👉 Who the Lead Investor is👉 How much they invested👉 Whether they’re investing on the same terms

This keeps everything transparent and aligned.

💛 Why Now? Because We’re Building Dog & Whistle With You.

We’re not another faceless pet food company. We’re bringing back the old-school feeling — when brands actually cared about people, pets, and community.

No fear-based marketing. No guilt tactics. No “just buy this.”

Just real food, real sustainability, and a brand that grows alongside your pup from day one.

If you’ve ever believed in what we’re building — now’s the time to join us on Wefunder and help write the next chapter.

👉 Invest in Dog & Whistle here:www.wefunder.com/dogandwhistle